• Address : Untere Badergasse 8 97769 Bad Brückenau, Germany

Communication and Promotion

The Commission has enlarged the budget for organic promotionfor the organic sector.

The OPTA working group oncommunication and promotion will elaborate an application fortwo promotional campaigns, one for retail and one for out-of-home.

This could include your country as well, or the markets incountries that are in your core interests.

Identified topics

  • In the project we are aiming to do an application at EU level in April 2022
  • May 2021: Initiating a working group of experts from European companies and associations that will develop an action plan for the campaign
  • June/July 2021: associations talk to their members to see who wants to join
  • September 2021: starting a draft for an application at EU level and finding a head for the project
  • January 2022: finishing the first draft, adaptions can be done
  • March 2022: finishing the second draft and making last adaptions
  • April 2022: submit the final proposal
  • More…


Coordinator: Anne Baumann (BLQ GmbH)

You are interested in joining the working group?

Just send an e-mail to: anne.baumann@aoel.org

Working Groups

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